Date attended: from: 2008 to: 2013

School: Moscow State University

Degree: Bachelor's Degree

Name company: Adquantum Inc

Title: Performance Manager

Location: Moscow, Russia

Experience abroad: Yes

Time period: from: 06.2017 to: 03.2026

Description: 1) media-buying in Meta - Facebook, Google UAC, Instagram, Snapchat, in-App, Unity, Reddit, TikTok, X, Linkedin, Pinterest, etc. 2) Setting cohort analytics for digital agency clients 3) Ensuring customer positive return on marketing spend (more than 40% profit monthly on a large scale) 4) Making video and design creatives 5) Clients integration with different ad networks I've managed to earn across different industries over: 1) E-commerce (2 projects) = $ 1 000 000 monthly 2) Game projects (41 projects) = $ 500,000 monthly 3) lifestyle projects (9 projects) = $ 3 000 000 monthly Over 52 projects for different lifestyle and gaming apps and services My responsibilities were: 1) different types of optimisation: CPA, value-based, revenue-share, CPI 2) different types of attribution: click and view 3) understanding how to target audience using lookalikes 4) bidding and working within high competitive auctions 5) digital tools and media placements 6) auto rules and other budget control mechanics 7) tested more than 2500 hypotheses regarding creatives from many industries 8) I was able to show one of the best cases on the market in terms of turnover and profit in media-buying 9) pushed an app to the top 1 in US in January 2019, 2020 10) Appsflyer, Adjust, Facebook(Meta): 6 years experience