Bertrand Boullay
Paris, France
Manager, Sales and Development, eCommerce, Communication, Community Manager, Project Management, Marketing
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His\Her Talents

Years of experience: 10-15 years
Abilities: Active and dynamic, Analysis and critical spirit, Curiosity, Structured
Languages:
{{ 'English'|langNameByCode}} - Full professional proficiency
{{ 'French'|langNameByCode}} - Native or bilingual proficiency
{{ 'Croatian'|langNameByCode}} - Elementary proficiency
{{ 'German'|langNameByCode}} - Elementary proficiency
Accomplishments:
• 10+ years of experience in online marketing and a high web affinity. Expertise in B2B Market. • 8+ years of team management. Significant experience working with international teams. • Imaginative, analytic, results-driven and eager to work in a fast-moving environment. Specialties: - Webmarketing, SMBs, Lead generation, Lead Nurturing, Marketing Automation - Plan, execute and optimize advertising acquisition campaigns : SEM, Emailings, Affiliation, Online Banners (CPM/CPC), Viral campaign, SEO, mailings... - Loyalty (Client analysis) and Account Development (Define actions to increase the average spent per client)

His\Her Projects

This founder does not have any project yet.

Educations

  • Date attended: from: 1998 to: 2002
    School: Université Paris Dauphine
    Degree: High School
    Field of study: marketing
  • Date attended: from: 2002 to: 2003
    School: KU Leuven
    Degree: High School
    Field of study: Marketing
  • Date attended: from: 2002 to: 2003
    School: Institut d'Administration des Entreprises
    Degree: High School
    Field of study: International Management

Experience

  • Name company: Yahoo!
    Title: Marketing and Small Business Manager, France
    Location: Paris, France
    Experience abroad: No
    Time period: from: 05.2006 to: 01.2009
    Description: - Am in charge of acquiring, retaining and developing Small and Medium Businesses that use Yahoo! Sponsored links. - Am the budget owner and responsible for hiring and managing talent in the FR SMB Team. ACQUISITION • Online: Search Marketing, SEO, Affiliation, Display advertising, emailing campaigns, partnerships, co-marketing deals, viral marketing campaign... • Offline: Telesales, couponing, inserts, prints and speaking opportunities in B2B Tradeshows LOYALTY AND RETENTION - Client analysis and profiling - Customer Loyalty Programs - Action plans to push revenue Focus in 2006 : Rolled out and followed up the FR communication and localization plan around the Panama Project. Focus in 2007: Database profiling & segmentation to identify and recruit High Value Advertisers.
  • Name company: PMU
    Title: Head of Acquisitions
    Location: Paris, France
    Experience abroad: No
    Time period: from: 02.2009 to: 09.2012
    Description: ROLE : - Defined and delivered successful marketing plans for online punters acquisition. - Optimized marketing spend & margin in liaison with the product Managers on Poker, Sports and Horse betting. - Conduct top priority projects (partnerships, internal affiliate program..) and involved as an expert in others (tracking, website redefinition, social media...) - Managed marketing budget and teams (5 people) Online turnover achieved in 2011 : €1,346 billion (+45% YoY) Gross margin in 2011 : €233 million (+30% YoY)
  • Name company: PayPal
    Title: CEMEA Business Acquisition Manager, B2B
    Location: Paris, France
    Experience abroad: No
    Time period: from: 10.2012 to: 12.2014
    Description: In charge of B2B direct acquisition for Central Europe, Middle East & Africa
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