With a degree in Fashion Design and years of experience building and supporting startup brands through manufacturing, I developed an understanding of what makes products endure — exceptional craftsmanship, considered design, and emotional connection. Now, I am channeling that experience into Soo Me: an independent shoe brand created with the ambition to become a modern classic. Inspired by the legacy of iconic footwear houses and the enduring desirability they have built over generations, Soo Me is designed to stand as a staple in women’s wardrobes — recognised for elegance, quality, and distinctive identity.