After a Master in Management in a top European Business School and a master thesis on the smart home market and its deficiencies, I worked for a year in a smart home startup in Korea to further deepen my knowledge of the market, its products and the feedback of users. Gathering the knowledge of this experience with my self teaching of electronics and coding, I realized how the potential of the smart home tech can become reality by radically changing the practices of the market and put the user and its needs at the center of the equation.