Alicia Santa
New York, NY, USA
eCommerce, Communication, Community Manager, Marketing, Design
Profile Photo

His\Her Talents

Years of experience: 5-10 years
Abilities: At ease with people, Organised, Methodic, Flexibility, Structured, Like to plan
Languages:
{{ 'ES'|langNameByCode}} - Native or bilingual proficiency
{{ 'IT'|langNameByCode}} - Professional working proficiency
{{ 'EN'|langNameByCode}} - Professional working proficiency
Accomplishments:
Launched a web2print startup in Colombia GPA: 4.4/5.0 (Honorable Mention, best GPA in Marketing program 2014) GPA: 5.0/5.0 (Meritorious Thesis) Joint degree with Pontificia Universidad Javeriana. GPA: 4.56/5.0 (Academic recognition, best GPA of all graduates in the second semester of 2011)

Profile

Educations

  • Date attended: from: 2013 to: 2014
    School: Pontificia Universidad Javeriana
    Degree: Other
    Field of study: SPECIALIST IN MARKETING MANAGEMENT
  • Date attended: from: 2017
    School: New York university
    Degree: Master's Degree
    Field of study: Integrated marketing
  • Date attended: from: 2017
    School: New York university
    Degree: Master's Degree
    Field of study: Integrated marketing

Experience

  • Name company: COLOR AL CUADRADO
    Title: ACCOUNT MANAGER
    Location: Bogotá, Bogota, Colombia
    Experience abroad: Yes
    Time period: from: 06.2012 to: 07.2013
    Description: -Managed the biggest accounts of the agency, created and coordinated digital strategies -Promoted from Account Executive to Account Manager in June 2013 -Supervised a team of 5 account executives of the agency.
  • Name company: HAVAS MEDIA
    Title: Project Manager
    Location: Bogotá, Bogota, Colombia
    Experience abroad: Yes
    Time period: from: 05.2014 to: 05.2015
    Description: Planned, developed and implemented the digital strategies on Facebook, Google, and Twitter for clients such as Nissan, Claro Ecuador, Cervecería Nacional Ecuador, Philips, LG, Alkosto, LAN Ecuador. Assessed the digital campaign results to increase their performance.
  • Name company: SOLIDDA GROUP (Group of enterprises)
    Title: CMO
    Location: Bogotá, Bogota, Colombia
    Experience abroad: Yes
    Time period: from: 03.2015 to: 06.2017
    Description: PRINTU.CO (WEB2PRINT STARTUP) -Led Marketing team: digital director, designer, community manager, and commercial coordinator. -Approved advertising pieces for diverse media and coordinated their implementation. -Designed, ran and evaluated the marketing plan that achieved 60K visits per month, a 60k Facebook community, and 30 orders per day after the first year, reducing the Cost per Sale from 24 USD to 10 USD. -Organized press conferences, radio interviews and coordinated participation in several events. -Created lead campaigns in which +20k leads were captured, reaching a 0,08 USD Cost per Lead -Designed the mailing automation strategy, increasing mailing conversion rate from 0.72% to 4.5%. ALTYVA: REAL ESTATE COMPANY -Coordinated the brand design and all the commercial tools needed to sell the rural real estate project -Organized events in which 600 assistants were convened, closing deals with more than 20 clients per event -Designed and coordinated execution of digital strategy bringing to the project +600 qualified leads / month.

His\Her Wishes

Industry sector : IT, Telecom, Technology and Electronics
Specific activity : Social Economy, Sustainable Development , NGO, NS
Location: New York, NY, USA
Market type : B2B , B2C Europe, America
Progress of project:
1 Definition of Concept
2 Prototype
3 Test
4 First customers
5 First revenues
6 Development
7 International Development
8 Cession / Buyout
Need of income: Not specified
Interested in break-through innovation : No
Degree of implication : 0-30% Available
Funding capacity : Under 20 K
Return on investment planned : Not specified
Wish to be involved for a period of : Don't know
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