Name company: Smartify

Title: Data Analyst

Location: Pasadena, CA, USA

Experience abroad: No

Time period: from: 11.2013 to: 11.2014

Description: Smartify is a digital marketing platform that helps brands and retailers drive direct connections to their audience via their social data streams. • Developed reports identifying opportunities to expand Smartify’s products using analysis and data visualization in Python and Excel. Presented reports to chief executives with Powerpoint, resulting in integral product and marketing strategy changes • Delivered insights for marketing blog posts and monthly white papers using Python, SQL, R and Excel to drive marketing and sales efforts • Utilized data mining techniques to deliver weekly analytics reports to clients concerning the interests and demography of their Facebook followers • Evaluated and tested the efficacy of promotion metrics using statistical analysis • Developed and implemented analytical tools in Python to compare the ranking of Facebook interests between users

Name company: Tubemogul

Title: Business Analyst

Location: Emeryville, CA, USA

Experience abroad: No

Time period: from: 03.2015 to: 04.2016

Description: TubeMogul is the leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising. • Worked extensively with SQL, Python and Excel, and leveraged massive data sets with Hive and Hadoop • Prototyped and developed a systemic weekly analytics process to reduce fraud levels in the platform utilizing SQL, Hive, Python and the Tubemogul data engineering infrastructure • Conducted forensic data analysis to identify and mitigate ad hoc fraud issues in the Tubemogul platform • Automated and improved business processes with data reporting and data visualization to create efficiencies for Client Services • Partnered with Product and Engineering to build models into the engineering backend resulting in integral fraud protection software used on a daily basis