Laurent Sabouret
Paris, France
Purchase, Manager, Community Manager, Marketing
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His\Her Talents

Years of experience: 15-20 years
Abilities: Pragmatic, Enthousiastic, Analysis and critical spirit, Intuitive, Empathy, Spontaneity, Curiosity, Open minded, Flexibility, Like to decide and conclude, Like to plan
{{ 'fr'|langNameByCode}} - Native or bilingual proficiency
{{ 'en'|langNameByCode}} - Full professional proficiency
I have headed the digital marketing group at Toluna since inception till today. Toluna has digitalised the way companies like ipsos, sofres and major brands collect opinions from consumers using a question and answer website. From 10 employees to 1300, I actively participated in each step of the growth and internationalisation of the company. My goal is now to join a stat up to head the digital activities and make it a global player.



  • Date attended: from: 1995
    School: ISG
    Degree: Master's Degree
    Field of study: Business
  • Date attended: from: 1995
    School: ISG
    Degree: Master's Degree
    Field of study: Business


  • Name company: Toluna
    Title: Senior Vice President Online and Mobile Communities Toluna & Harris Interactive
    Location: Paris, France
    Experience abroad: No
    Time period: from: 01.2004 I currently work here
    Description: ITWP (Toluna & Harris Interactive) is a leader in online/mobile voting with > 1000 employees. I joined Toluna as employee n°9 in 2004 and headed the expansion of the communities and the digital marketing team. - Creation of the global digital marketing team from 2 team members to over 60. - Building of the online/mobile community from 10,000 active users to > 4 million, from 1 country to 50 with responsibility over websites, apps, community programs, social media - Creation of an extensive global loyalty and CRM program driving millions of users to answer questions online - Management of a budget >10 million € per year - Set up of comprehensive data monitoring process - Active role in the acquisition and integration of several companies: Harris Interactive Europe,, Common Knowledge,,

His\Her Wishes

Industry sector : Consumer goods, Communication, Editing and Media, Luxury and fashion
Specific activity : NS
Location: Paris, France / London, UK
Market type : B2B International
Progress of project:
1 Definition of Concept
2 Prototype
3 Test
4 First customers
5 First revenues
6 Development
7 International Development
8 Cession / Buyout
Need of income: Not specified
Interested in break-through innovation : Yes
Degree of implication : 30-60% Available
Funding capacity : Under 20 K
Return on investment planned : Not specified
Wish to be involved for a period of : Less than 5 years
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