Martin O'leary
Dubai - United Arab Emirates
Sales and Development, eCommerce, Marketing
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His\Her Talents

Years of experience: 10-15 years
Abilities: Active and dynamic
{{ 'EN'|langNameByCode}} - Native or bilingual proficiency
- Awarded Internet Marketer of the Year in Ireland by the Irish Internet Association - Won UK Marketing Campaign of the Year at the Emerging Payment Awards - Helped launch & grow Ireland's first online only bank - Experienced launching new digital products & services in start-ups and global corporations - Experienced managing budgets in excess of $5 million - Leading & managing large cross-functional marketing teams including sponsorship & CRM - Driving digital lead generation in B2C & B2B environments with the latest ad technology



  • Date attended: from: 1999 to: 2000
    School: University Cork
    Degree: Master's Degree
    Field of study: Digital Media


  • Name company: DAMAC Properties
    Title: Digital Marketing Director - MENA
    Location: Dubai - United Arab Emirates
    Experience abroad: No
    Time period: from: 11.2016 I currently work here
    Description: Responsible for generating high quality digital sales leads for one the world’s fastest growing businesses according to the most recent Forbes Global 2000 List of Champions. DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. Established in 2002, DAMAC Properties has completed over 20,230+ homes and currently has a development portfolio of over 44,000 units at various stages of planning and progress. DAMAC Properties'​ hospitality portfolio will extend to reach around 13,000 units of hotel rooms, serviced hotel apartments and serviced villas. Partner brands include Paramount, Fendi, Versace and Bugatti. My responsibilities include: - Defining and reporting on key performance indicator metrics - Digital lead generation, customer acquisition & ROI - Providing critical thought leadership and expertise in relation to digital strategy - Supporting a Sales team in excess of 250 with digital leads - Executing campaigns across the GCC, India, South East Asia and Europe - End-to-end campaign tracking with Salesforce - Researching and helping digitally unlock new markets such as China and Russia - Supporting Digital Transformation within Marketing - Owning the digital media and direct marketing strategies – PPC, SEO, Re-targeting, Programmatic, Display, Social, Affiliates, Third Party etc. - Collaborating with Creative Directors - Research, forecast, plan, execute and performance analysis for paid media initiatives

His\Her Wishes

Industry sector : Bank, Finance, Insurance, Consumer goods, Communication, Editing and Media, Education, Training, Real Estate, Urbanism
Specific activity : NGO
Market type : B2C International
Progress of project:
1 Definition of Concept
2 Prototype
3 Test
4 First customers
5 First revenues
6 Development
7 International Development
8 Cession / Buyout
Need of income: Not specified
Interested in break-through innovation : No
Degree of implication : 0-30% Available
Return on investment planned : Not specified
Wish to be involved for a period of : Don't know
Specific wish: Looking for exciting start-ups I can help scale.
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