I’m a professional communicator with a background in strategic communications and public relations (PR), including time at one of the world’s leading PR firms. Over the years, I’ve supported marketing and communications strategies for both multinational and national organizations based in Canada and abroad, with a proven track record of expanding brand awareness and reach among targeted B2B and B2C audiences. What’s always driven me is understanding people—what motivates them, what challenges them, and how thoughtful communication can make their lives easier. That same motivation is what led me to begin building a platform designed to support busy parents like me—one that connects families with trusted services to help lighten the mental and logistical load of everyday life. My experience as a communicator gives me a unique perspective as a founder: I know how to listen deeply, translate needs into solutions, and build connections that move people and ideas forward. I’m excited to bring those strengths into creating something meaningful that helps families thrive.