TimeWarner Cable

Dallas, TX, USA
Communication, Editing and Media

Profile

Project

Need(s) of the project

Denver Tracy
Dallas, TX, USA
eCommerce, Communication, Community Manager, Journalism, Project Management, Business Intelligence, Marketing, Research and Development, Public Relation, Social and healthcare, Product and Service Design
Profile Photo

His\Her Talents

Years of experience: 15-20 years
Abilities: Very social, Active and dynamic, Imaginative, Analysis and critical spirit, Intuitive, Flexibility, Like to decide and conclude, Like to plan
Languages:
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Accomplishments:
I am a creative and ambitious designer with a mobile-first focus. My methodology is simple. I believe our content has to pull, not be pushed. My process is customer-centric and interactive to better understand where the customer is within their journey. This creates content that drives personal benefits, which includes emotional, social, intellectual, physical, financial and organizational goals. • Develop project schedule and coordinated client/team stand ups • Conduct comparative analysis and technology research • Create user profile personas • Whiteboard conversation flows using affinity diagramming • Generated detailed user flows • Facilitated usability testing • Develop lo-fi and hi-fi prototyping • Product launch

His\Her Projects

TimeWarner Cable

Educations

  • Date attended: from: 1994 to: 1999
    School: Art Institute of Dallas
    Description: Design and produce digital content campaigns. Campaigns used across various marketing channels both online and offline, with an emphasis on social media. As a multimedia designer, I develop long form & short form video, design & produce GIF's, animations and motion graphics, as well as design print/collateral layouts.
    Degree: Bachelor's Degree
    Field of study: Multimedia Graphic Design

Experience

  • Name company: denvertracy design
    Title: Creative Director
    Location: Dallas, TX, USA
    Experience abroad: No
    Time period: from: 12.2018 I currently work here
    Description: denver tracy design is an award winning, full-service graphics studio based in Dallas, Texas. We build compelling stories designed to help brands shape conversations, grow influence, and innovate with intelligent accuracy to contribute to the bottomline growth. We focus on fusing creative and analytical thinking to design products that are simple, intuitive and impactful. The process is deeply rooted in the Double Diamond design model with a user-centered approach. Key Achievements: • Art Director, CapitalOne corporate: Working as design lead, day to day was balanced by the design of aesthetic elements and affinity diagramming sessions required to make designs great, function well and resonate with users. Gained experience in turning company profiles into infographic journeys, while exploring the needs for a new identity or digital piece of marketing. • Art Director, DNA Public Relations: Directed design support as it pertains to marketing and, including market research, maintaining CRM databases through social media platforms such as Snapchat, Instagram, Live.me, YouNow, Facebook, Twitter. • Art Director, Starpower Home Entertainment: Overseeing and designing all elements for the brand while working with a media team to launch local and national campaigns. Worked closely with the leadership team to build customer-centric brand channels, while managing a team of designers/copywriters/project managers. • Lead Marketing Designer, NTE TEXpress: The reconstruction of expanded frontage lanes and main lanes and the addition of TEXpress managed lanes, along IH 820 and SH 121/183 - IH 35W in Fort Worth.
Description:
There are a few special projects that come around in one’s career - the opportunity to work with one of the world’s best digital communications brands and a product that defies definition. This project presented a multitude of digital campaigns leveraging web, mobile and social platforms.

Project progress: 7- International Developmentproject-logo-part

  • Development Team

    Partner's function: Designer
    Skills: Product and Service Design
    Years of experience: 5-10 years
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